Glossair Brand

Glossair Brand

Emily Weiss established the skincare and makeup brand Glossier in the year 2014. Glossier’s fast and massive success resulted from its innovative marketing strategy. Their marketing strategy is multifaceted and encompasses both their YouTube channels and on-site content marketing. Taking advantage of the popularity of the beauty blog “Into the Gloss,” the company started only online. Its marketing challenged accepted ideas of beauty and conventional knowledge.

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